Online Marketing

Efficient and effective digital marketing services build value and facilitate customer action - whenever and wherever they happen to be

Marketing

We define client information & business goals along with all required information to properly complete the discovery process.
Keyword Research
  • Identify potential keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.
SEO Audit
  • Create baseline for current website SEO performance based on analytics and onsite & offsite factors.
Competitive Analysis
  • Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.

Mobile

With widespread growth of tablet and smartphone use, access to the Internet through a mobile device will be available to about 60% of the population, or 215 million people, in 2015, according to emarketer.com.

Mobile optimisation will be an integral part of a website design now and in the foreseeable future. Websites will need to be mobile friendly, and mobile usability is a factor for Google search rankings.

As access to the Internet through a mobile device continues to grow, businesses will need to adapt in all areas of digital marketing: responsive website, mobile ads and mobile designed content.

Content Aware

Content is the cornerstone of online marketing strategy. Creating good content in a sea of competition and distraction is a challenge. Budgets for search-engine optimization (SEO), pay per click (PPC) and media could be impacted by the need for more frequent and higher quality content.

Content is a Google ranking factor and will help sites attract high-quality inbound links, build trust, credibility and authority with your audience.

When creating content, the goals should be focused on the audience with respect to a mobile view. This can be tricky as longer content is generally better for a desktop experience while mobile needs to remain highly informative but stated with a lower word count.

Video Marketing

Video marketing is another pillar of content marketing. Generally, videos are informative, entertaining or promotional. Video can be more personal and easier for an audience to connect with. It can be highly targeted and that is why it is so effective.

Video tends to build credibility and trust. It builds engagement, can double time on page, creates more opportunity for inbound links, and has been found to have higher click-through rates, increasing it by as much as 200-300%, according to wirebuzz.com. It increases searchable footprint.

Whether you currently run your own business, or are thinking about starting one, you need to know the top website marketing strategies in order to use the Web to its fullest potential and become a successful business.

Social Media

With widespread growth of tablet and smartphone use, access to the Internet through a mobile device will be available to about 60% of the population, or 215 million people, in 2015, according to emarketer.com.

Mobile optimization will be an integral part of a website design now and in the foreseeable future. Websites will need to be mobile friendly, and mobile usability is a factor for Google search rankings.

As access to the Internet through a mobile device continues to grow, businesses will need to adapt in all areas of digital marketing: responsive website, mobile ads and mobile designed content.

Businesses continue to refine their tactics and strategy with a focus on:

  • Engagement: How to engage the audience and best connect (customer service).
  • Audience: How to find and target their audience
  • Tools: What are the best social media tools?
  • Measurement: How to measure their return on investment from their social activities.

Find Out More...

Product Design

About Likewise Design

Digital is fundamentally changing businesses. Large or small your business can benefit from innovations gaining an extra edge and improving your profitability.

From Website Design to Business Process/Infrastructure Re-modelling we look to increase and retain your customer base while ensuring that innovations are sustainable and add value to your business.

likewisedesign@gmail.com